Popular product now available in a 250ml pack size

03 August 2023

BY Paddy

HMG Paints, a leading manufacturer of high-quality coatings and paints, is excited to announce the relaunch of Ferrozinc, a revolutionary water-based rust converter. With its exceptional performance and ease of use, Ferrozinc is the go-to solution for rust conversion in areas where shot blasting, or complete rust removal is impractical or impossible.

“Ferrozinc has been a popular product for our customers for a number of years and we’re proud to introduce the new 250ml size” commented James Burton of HMG. “It’s such a handy product for users in a number of industries from decorators and industrial applicators to agricultural and classic vehicle restoration.”

Traditionally, rust removal has been a laborious and time-consuming process, involving hours of wire brushing or the use of strong acidic chemicals that pose significant safety hazards. With HMG’s Ferrozinc rust converter, however, this arduous task becomes a thing of the past. This is the perfect solution to anyone working in the decorative or industrial markets, and even classic car enthusiasts!

Users only need to remove loose debris and poorly adhered surface rust, followed by a degreasing step to eliminate any contamination that may interfere with the chemical reaction. Afterward, a thin coat of Ferrozinc is applied to the rusted area, and within 30 minutes, the surface transforms into a black/navy colour, indicating the successful rust conversion. Any excess product can be easily wiped off, and after just +3 hours, the treated surface is ready to be overcoated with the user’s preferred coating system.

Ferrozinc’s water-based formulation not only provides excellent rust conversion properties but also ensures a low odour, making it a more pleasant and user-friendly option compared to solvent-based alternatives.

Ferrozinc is available in 250ml, 1 Litre or 5 Litres and can be purchased direct from HMG, shop.hmgpaint.com/products/ferrozinc) or their nationwide distributor network. If you have any questions or require further information, please don’t hesitate to reach out to our team at marketing@hmgpaint.com.

Ferrozinc – Rust Converter

HMG Paints

£11.96 - £107.64


FERROZINC is a high-performance water-based rust converter making it ideal for application to areas unsuitable or
difficult to shot blast or where complete removal of rust is not possible.

Ferrozinc is simple and easy to use. Simply wire brush, scrape or mechanically remove loose surface rust, apply single
coat of Ferrozinc. A dramatic colour change from white to navy/black will show that the rust has been effectively


Ferrozinc stands out as a straightforward and user-friendly alternative to the traditional process of removing loose rust. With just a single application of this high-performance rust converter, witness a remarkable colour transformation on your rusted surface, signifying the effective neutralization of rust over time.

While Ferrozinc won’t miraculously restore your surface to pristine metal, it excels in rejuvenating a significant portion of the underlying surface’s condition. This exceptional product swiftly and efficiently converts rust into a paint-ready surface, making it an ideal choice for restoration projects.

This rust converter is ideal for structural steel, fences, iron railings, guttering, external ferrous metals, vehicle and machinery and marine

The Benefits of Using a Ferrozinc Include:

• Easy to apply.
• Excellent long term conversion properties.
• Compatible with most coating systems including water/oil based, chlorinated rubber and epoxy systems.
• Extended testing proving to outperform many other rust conversion products.

Check out this video presenting the Ferrozinc process, illustrating each step mentioned in the application procedure above. The video effectively demonstrates the color transformation that occurs, indicating when the surface is ready for painting.

How Does Rust Converter Work Blog Guide Featured Image









*NOTE: Not Suitable For Use On Stainless Steel, Galvanized Metals, Copper and Aluminium.

If you are looking for more specifications on rust converters, please see our product guide on our water based rust converter Ferrozinc showcasing all of the technical information and preparation needed for the application process.

If your surface area is much larger than what our 250ml Rust converter provides, please see our 1l tin of Ferrozinc HERE.


If you require further information on the press release, please contact:
Stephen Dyson
HMG Paints Communications

0161 205 7631

About HMG Paints Ltd

Founded in 1930, HMG Paints Ltd is the UK’s leading independent paint manufacturer. Based in Manchester, HMG Paints Ltd provides high-quality paints and coatings for a range of industries, including automotive, industrial, decorative and are a specialist in toll manufacturing. HMG Paints Ltd is committed to sustainability, innovation, and customer satisfaction, and is proud to be a leader in the paint and coatings industry.

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