The UK’s largest independent paint manufacturer HMG Paints has launched its next generation Decorative colourants

20 November 2020

BY Paddy

What makes the new colourants different from other colourants?

The new water-based MSH decorative colourants benefit from the latest technology and are controlled to some of the highest standards in the industry, giving users outstanding colour quality and batch-to-batch consistency and are manufactured at HMG’s head quarters in Manchester, UK.

Where are they being used?

The new colourants are already being used by HMG’s distributor network and the company are also supplying to other paint and coatings manufacturers who utilise the colourants in their own products. With the impending arrival of Brexit, HMG has seen a significant increase in enquiries as companies look to reduce supply chain disruption and reshoring key raw material supply as part of Brexit preparedness strategies.

What markets are the colourants suitable for?

For the decorative and architectural markets HMG’s MSH water-based colourants are VOC, NPE & APE free, meaning they are better for the environment and exceed the demands of current environmental legislation. Designed for high-end decorative and architectural products, the 15 colourants of the MSH range are used in HMG’s own product portfolio and by customers who require high performing and consistent colour production.

Benefits of using these colourants in decorative products

The company has identified a number of benefits for manufacturers and end users including drastically improved manufacturing, speed of products and enhanced colour stability. Additionally, the MSH decorative colourants offer ease of application, and enhance application qualities including flow & levelling for a much-improved finish.

What do the manufacturers of the colourants say about them?

“We’ve utilised the latest pigments and colourant technology to produce these new decorative colourants and customers have given us fantastic feedback” commented Steven Hutton, HMG Operations Director. “The colour laboratory has worked exceptionally hard to develop the products and are adding colours on a daily basis.”

“The colour quality and consistency the new colourants produce has been game changing for some of our customers.” Said Danny Cleary, Sales Director. “By manufacturing the colourants right here in the UK, it means customers can benefit from fast delivery and ensure their colour production does not suffer from logistic and supply chain disruption, especially with the potential of significant border disruption with colourants coming from outside the UK post Brexit.”

How do you introduce these colourants and HMG products in your decorators merchants?

Via the company’s bespoke colour formulation software ColourBase, customers and users already have access to over 1300 water-based formulations for the MSH colourants across several popular colour collections such as RAL, NCS and leading decorative collections. The system is designed to be a direct drop-in replacement for existing market colourants and is fully compatible with automated tinting technologies meaning there is no need for users to buy expensive new equipment.

Toll manufacturing from HMG using these colourants in your range

HMG toll manufacture for many white label brands using the MSH tints. If you would like to learn more about HMG’s toll manufacturing capabilities and get in touch please visit or email

Where can you buy HMG products with these colourants in?

All of our water-based decorative coatings from the Essentials Colour Collection to colour matches, benefit from the MSH colourants, start browsing now –

Acrylic Eggshell Paint 5L - For Walls, Ceilings, Bathrooms and Medium to High traffic areas. Made in Britain

Acrylic Eggshell

HMG Paints

£33.87 - £69.85


HMG Paints Vinyl Matt Emulsion 5L - Made in Britain

Vinyl Matt Emulsion

HMG Paints

£17.25 - £31.14


HMG Paints - Prestwich Blue - A deep dark blue with green undertones that can create a dramatic statement in any room, ideal for a feature wall.

Prestwich Blue

HMG Paints

£17.99 - £74.99


For more information on the new MSH colourants please contact or visit
If you require further information on the press release, please contact:
Gracienne Ikin or Stephen Dyson
HMG Paints Communications or
0161 205 7631