In 2015 an ambitious project was undertaken to turn a run down and neglected cinema into a box office smash that would reinvigorate the local area and community.
The Savoy Cinema in Heaton Moor is an iconic building and known throughout the area but after years of neglect the building was in need of restoration.
The Mundin Family, who are behind similar projects across the country, took over the running of the cinema and set about transforming it into a luxury boutique cinema.
With a tight deadline but a clear vision for the cinema the team behind the Savoy Cinema needed a coatings manufacturer who had a versatile portfolio and who could offer fast turnaround of products.
HMG were involved right from the initial stages of the project and worked closely with the family to develop a suitably lavish palette of colours for the cinema decor.
Whilst the building work commenced our team of colour technicians and Research and Development technicians set about ensuring the perfect coating specifications utilising a number of coatings systems.
With a variety of areas and substrates involved in the project, from the auditorium itself through to the lobby and to external renderings our diverse portfolio allowed us to provide the perfect coatings solution.
Over the course of the restoration HMG supplied a mix of traditional solvent based coatings along with our new water based decorative range, all of which was backed up by technical support throughout the process.
Products supplied during this project.
Vinyl Matt Emulsion
Available in both Silk and Matt a High Quality decorative interior paint giving excellent properties combined with fast drying times.
HMG Contract Emulsion
A decorative matt emulsion that has excellent opacity that improves as the paint dries. Excellent results can be achieved with a single coat. Designed for easy application on interior plaster walls and ceilings.
A top quality coating and finish paint for application to external masonry (mineral) surfaces. HMG Masonry coating gives a tough, hard wearing film with excellent adhesion to porous substrates, together with good chemical resistance and excellent water and weather resistance. Excellent resistance to fungal and algal growth. Can be applied at low temperatures.
Gloss Finish Trim Paint
A premium quality, decorative and protective gloss finish for use over correctly prepared joinery. Ideal for windows, doors, soffits and fascias.
The cinema reopened in late October 2015 with the restoration being universally praised. In the first 3 months since opening the cinema was visited by over 20,000 movie goers.
“HMG contacted us early in the development by Twitter! We used their expertise to determine the correct paints to use in the various locations required and in the different finishes we wanted to achieve. Their emulsion was like painting with double cream – amazing and one coat gave great coverage” said Tony “We are very happy with the results and all our customers love the new Savoy!” said Tony Mundin.
As a proud Manchester company who have a long history in supporting community and art based projects HMG were proud to be associated with the fantastic renovation.
“Everybody involved in the renovation of The Savoy cinema should be extremely proud of what has been achieved in such a short space of time. The quality of paint finish throughout the building is superb and really showcases the versatile Decorative Range we offer to our customers.”
Danny Cleary, HMG Paints Sales Director.