Contemporary and aspirational homes with Bricks and Soul

04 April 2019

BY Paddy

Executive Summary

Bricks & Soul is owned and founded by property developer Victoria Sinclair who develops properties across Greater Manchester from terrace house renovations to luxury home room transformations. Victoria has partnered with HMG Paints for all her property renovation coatings from Masonry to Emulsions.


Bricks & Soul acquire numerous homes across East & North Manchester most that have been abandoned for a number of years and left in a dilapidated state. The company required a partner who could advise on the restoration process as well as providing a suitable product. Bricks & Soul also focus on preserving features in period property renovations and knew HMG Paints have extensive experience in listed building renovations.

The Solution

Working with HMG’s Marketing team and Decorative Sales Manager the company created a detailed process and specification for each of the houses.

The HMG Decorative Collection contained the perfect products for all the coatings required for the variety of surfaces in the project including; new and old plaster, trims, doors and even exterior walls.

Victoria worked with the Marketing Team to develop and craft a modern and contemporary colour palette for use on the variety of projects ahead.

Throughout the project Bricks & Soul have utilised the on site technical support HMG offers with advice on exterior and interior surface preparation and application.

The Products

A small selection of the products supplied.

Vinyl Matt Emulsion
A premium quality flat matt emulsion for interior use on wall and ceiling surfaces, where a flat non-reflective finish is required.

Gloss Finish Trim Paint
A premium quality gloss decorative and protective finish for use over correctly prepared joinery. Ideal for windows, doors, soffits and fascia

Acrylic Primer Undercoat
A premium combined primer and undercoat suitable for interior wood, hardboard and plaster. Provides an excellent base for topcoat.

Contract Emulsion
A decorative matt emulsion that has excellent opacity which improves as the paint dries. Excellent results can be achieved with a single coat.

The Result

The East & North Manchester abandoned homes have been stunningly refurbished and have been placed on the market for exclusively for first time buyers and the period property renovations are helping home owners re-love their homes.

“I have peace of mind when choosing products with HMG, as they always have a perfect product for every job expecially with their fantastic water-based range. The colour matching service at HMG is second to none producing stunning colour matches time after time. We have had so much fun choosing colour palettes to suit every project.
Above all else the level of service, diversity and detail we receive from HMG puts them head and shoulders above the rest”


Kitchen paint HMG HMG Matt emulsion bedroom walls Kitchen paint HMG Home office emulsion paint HMG wall and furniture paint wall matt emulsion HMG